Privacy Policy

1. Information We Collect

We may collect the following categories of information when you use our Service:

1.1 Information You Provide

• Information you voluntarily provide when contacting us (for example, via email or support forms)

1.2 Information Collected Automatically

When you use the Service, certain information is collected automatically, including:

• Device information (device model, operating system, language, region)
• Application information (app version, installation source)
• Usage data (game progress, session length, in-game actions, crash logs)
• Approximate location (country or region, derived from IP address)
• Advertising identifiers (such as device advertising IDs, where permitted by law)
• Game identifiers: random identifiers created by the game and its game account service, such as your player ID. They do not contain your name or contact details.

1.3 Game Account and Cloud Save

To keep your progress safe and let you continue on another device, the game creates an anonymous game account and stores a copy of your game progress (your save) on the servers of Unity Gaming Services. You do not need to provide your name or email address for this.

If you sign in with Google Play Games (Android) or Game Center (iOS), the identifier of your platform profile is linked to your game account, so that your progress can be restored when you sign in on a new device or reinstall the game.

1.4 Achievements and Leaderboards

If you are signed in with Google Play Games or Game Center, the game sends your achievements, leaderboard scores and game statistics to that service. Your profile name (gamer name) and avatar may be visible to other players on leaderboards, according to the visibility settings of your Google Play Games or Game Center profile. These services are operated by Google and Apple under their own privacy policies.

1.5 Purchases

In-app purchases are processed by Google Play or the Apple App Store. We do not receive or store your payment card or bank details. We receive and store purchase information (such as the order number, the item purchased and the time of purchase) to deliver and restore your purchases and to handle support requests.

2. How We Use Information

We use the collected information to:

• Provide, operate, and improve the Service
• Save your progress in the cloud, restore it on a new device and resolve conflicts between devices
• Deliver and restore in-app purchases
• Provide achievements and leaderboards
• Analyze gameplay behavior and optimize game balance and performance
• Detect and fix technical issues and crashes
• Deliver and measure advertising and marketing campaigns
• Personalize content and ads (where legally allowed)
• Provide player support (for example, restore lost progress or purchases)
• Prevent fraud and abuse
• Comply with legal obligations

2.1 Legal Bases (EEA, UK and Switzerland)

If you are in the European Economic Area, the United Kingdom or Switzerland, we process your personal data on the following legal bases:

• Performance of a contract: to provide the game, your game account, cloud save, purchases, achievements and leaderboards
• Consent: for personalized advertising and for analytics and attribution where consent is required. You can give or withdraw consent at any time in the game’s settings.
• Legitimate interests: to keep the game secure and working (crash reports, fraud prevention), to show non-personalized ads, and to understand how the game is played so we can improve it
• Legal obligation: for example, keeping purchase records for tax purposes

3. Advertising and Analytics

Our games may include advertising and analytics features.

These features may use collected data to:

• Show relevant or contextual advertisements
• Measure ad performance and attribution
• Analyze user behavior and engagement

Advertising identifiers and similar technologies may be used in accordance with applicable laws and your device settings. In the EEA, the UK and Switzerland, we ask for your consent before personalized ads are shown and before consent-based analytics and attribution start. You can change your choice at any time in the game’s settings.

Your player ID may be shared with our analytics, advertising and attribution partners so that data from these services can be linked to the same player (for example, to investigate a support request or a crash).

4. Data Sharing

We may share information with trusted third parties only for the purposes described in this Privacy Policy, including:

• Service providers that help us operate, analyze, and improve the Service
• Advertising and analytics partners
• Authorities or legal entities, when required by law or to protect our rights

The third-party services we currently use are:

• Unity Gaming Services (Unity Technologies): game account, cloud save, in-app purchase handling
• Google Play Games Services (Google) and Game Center (Apple): sign-in, achievements, leaderboards, game statistics
• Google Play and the Apple App Store: app distribution and payments
• Firebase (Google): analytics and crash reporting (Firebase Analytics, Crashlytics)
• GameAnalytics: game analytics
• Adjust: install attribution and campaign measurement
• Meta (Facebook SDK): campaign measurement
• AppLovin MAX (AppLovin): ad mediation and the consent form, together with the ad networks it works with, which may include Google AdMob and Ad Manager, Meta Audience Network, Unity Ads, Liftoff (Vungle), Mintegral, Pangle and Moloco

Each of these providers processes data according to its own privacy policy.

We do not sell personal data.

5. Children’s Privacy

Our Service is not directed to children under the age of 13 (or the minimum age required by applicable law).

We do not knowingly collect personal information from children.
If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to remove such information.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, update, or delete your personal data
• Receive a copy of your data in a portable format
• Object to or restrict certain data processing
• Withdraw consent where processing is based on consent (this does not affect processing that took place before you withdrew it)
• Opt out of personalized advertising via the game’s settings or your device settings

Requests can be made by contacting us at the email address below. Please include your player ID (shown in the game under Settings → Account) so we can find your data. We respond within one month.

If you are in the EEA, you also have the right to lodge a complaint with a data protection authority, in particular in the country where you live. Our lead supervisory authority is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

7. How to Delete Your Account and Data

You can delete your game account and your data in either of two ways:

1. In the game: open Settings → Account → Delete account and confirm. Your game account and cloud save are deleted from our servers, and the game on this device starts over.
2. Without the game: send an email to info@makanigames.com with the subject “Delete my data”. Include your player ID (shown in the game under Settings → Account) or, if you can no longer open the game, the email address of the Google Play Games or Game Center account you signed in with. We will confirm the deletion within one month.

What is deleted: your game account, your cloud save and the link to your Google Play Games or Game Center profile. We also ask our analytics and attribution partners to delete data linked to your player ID, where they support it.

What is kept: purchase records we are required to keep by law (for example, for tax purposes, up to 7 years), and analytics data that no longer identifies you. Deleting your game data does not cancel or refund purchases.

Achievements, leaderboard scores and your profile in Google Play Games or Game Center are managed by Google and Apple. You can delete them in the settings of those services.

8. Data Retention

We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In particular:

• Your game account and cloud save are kept until you delete them, or for up to 24 months after you last played, after which they may be deleted
• Support correspondence is kept for as long as needed to handle your request, and no longer than 2 years
• Purchase records are kept for as long as required by law
• Analytics, crash and advertising data are kept according to the retention settings of the respective providers

9. Data Security

We take reasonable technical and organizational measures to protect information against unauthorized access, loss, or misuse.
However, no method of transmission or storage is completely secure.

10. International Data Transfers

Your information may be processed and stored outside of your country of residence, including in the United States.
Where personal data is transferred outside the EEA, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or the EU-U.S. Data Privacy Framework, as provided by our service providers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date.

Continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Your Player ID

Your player ID is shown in the game under Settings → Account and can be copied from there. Please include it when you contact us, so we can find your game account quickly.

13. Contact Us

If you have any questions about this Privacy Policy or data practices, or want to exercise your rights, please contact us:

Makani Games Studio
Groesbeek, the Netherlands
Email: info@makanigames.com